Advertising Info
Baby boomers focus on lifestyle & experiences … not age.
Advertisers use b magazine to brand their message with the most affluent and influential mature market, reaching more than 35,000 potential customers in Central Pennsylvania.
Home-delivered to subscribers and select baby boomer households,
b magazine is also available at retailers, including newsstands, pharmacies, grocers, convenience stores, and other high-traffic locations.
To request a Media Kit, click here.
Every 8 seconds a baby boomer turns 50
| Boomers |
| …earn $2.4 trillion annually, accounting for 42% of all after-tax income. |
| …own 48% of all luxury vehicles. |
| …control 79% of America’s financial assets. |
| …purchase 80% of all leisure travel. |
| …are 27% more likely to embark on a major home improvement or repair |
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over the next six months. |
| …spend over $30 billion annually on grandchildren. |
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